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Why MAYDAY?

You call it help. We call it smart communication.

We are a highly focused brand consultancy with one core mission: to help brands find their way.

It’s about getting into new spaces, or out of troubled ones. It can be about reinvention or rediscovery. Rebuilding reputations or rejuvenating relationships. Recharging audiences or reconnecting with followers.

Satellite
A powerful signal

You call it help. We call it a powerful signal.

International, multilingual, global, impactful – never confused for its intent or meaning. It carries the greatest urgency and clarity. Everything that MAYDAY stands for – as a signal, as a communications vehicle, as the most powerful motivator on earth – is everything we at MAYDAY stand for.

You call it help. We call it
a promise.

Your organization and brand need not be in peril, but your customers and audience deserve the power and potency that a MAYDAY signal can bring.

Our Approach

The Signal Integrity Check (or what we call, SIC)

Signal Integrity is the key indicator we use to gauge the effectiveness of a particular piece of your communications strategy, a focused directive or initiative, or a specific message you’ve launched or are in need of launching.

A powerful signal
We analyze this integrity
using specific criteria:

The Team

A powerful signal
Frank HalbacH, Partner
Frank Halbach, Partner

“One at a time”.
I have forever embraced this motto. Each client has the right to feel, that in that moment in time, they are my only client. Face to face, one-on-one beats technology every time. Friday, 12:30pm?

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Ronn Battaglia, Partner
Ronn Battaglia, Partner

“Think of a circus plate spinner… ”
I have the ability to contain the chaos while addressing the needs of the team in a calm and grounded manner. I’m an observer by nature, and I listen to all that is being said and unsaid to understand how I can help move our clients towards success.

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Mark Hickmott, Partner
Mark Hickmott, Partner

“The opening scenes of Apocalypse Now…it just says it all….”
I help with the creative and strategic oversight here – it’s exciting because it’s everything from what we do as an agency to what our clients do day-to-day.

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Emma Brondel, Account Manager
Emma Brondel, Account Manager

“And just maybe, it could be my ‘je-ne-sais-quoi’ that will make the difference”

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